Alternative Text, (alt-text) tells a screen reader what is in the image.

Tips for writing alt-text:

  • Alt-text depends upon the context and surrounding text.
  • Make it descriptive and succinct of the meaning the image conveys.
  • Keep it to 100 characters or less.
  • Avoid images with text, but if you have to use one, the text needs to be in the alt-text if it is not in the surrounding text.
  • Do not start with "image of" or "picture of".
  • End with a period so the screen reader will pause.
  • Do not repeat what is in the surrounding text.

Alt-text Resources

For more reading on alt-text, see these resources:


Right Click on image > Edit Alt Text

Menu with Edit alt text highlighted from a logo.

In the Alt Text pane that opens on the right, add the alt text.

Alt Text window with Bakersfield College logo in the field.

Note: Do not use the automatically generated descriptions.

Important: Do not take the image out of the flow of the document by setting the format to behind or in front of text. Instead, use columns to manuever the image where you want it. See more about Columns.