Brand Usage Guidelines & Resources

Marketing Resources

Media and External Agencies

The Marketing and Public Relations Department is the voice of Bakersfield College, promoting its transformative programs and services to potential students across the nation while enabling BC educators to provide students with all of the resources they need. Our department is dedicated to telling BC's stories with inclusivity, integrity and transparency in any available medium.

The Bakersfield College brand and logo empowers us to share BC's many unique stories with a singular and uniform voice.

To communicate with a unified vision, please adhere to the standards outlined in the Brand Usage Guide. The guide covers the use of our branding and identity in a variety of communications and coverage's.

A library of digital resources is also available. You will find the logo available in all formats and pre-approved campus stock photography for your use.

Questions about the logo or any materials? Please do not hesitate to reach out to us.

Bakersfiled College.

Bakersfield College Marketing & Public Relations

A campus of the Kern Community College District

Athletics Branding

The Bakersfield College Athletics Department is rich with history and tradition. Since 1922 when the department began, the term ‘BC' has been synonymous with athletic success in our community and is the reason the stacked ‘BC' is the primary and identifying mark of the department today. The stacked ‘BC' should be used to brand all athletic teams and represent the department. Guidelines for use of this logo are below. For more information regarding Bakersfield College Athletics, visit

Athletics Branding Guidelines

  • For media, the stacked ‘BC' mark should be used for all Athletics stories and media coverage of Bakersfield College Athletics events and announcements
  • The stacked ‘BC' is a stand-alone mark but may appear in conjunction with the Bakersfield College signature. All rules for the signature will apply.
  • Do not change or alter the height to width ratio of the signature.
  • Do not use the mark upside down, backwards, or mirrored.
  • Do not apply rotation, distortion, transformation, stylization, warping, a drop shadow, or any color alterations.