BC's Marketing & Public Relations Earns National Recognition

Thursday, March 26, 2026

Bakersfield College’s Marketing and Public Relations (MPR) team earned national recognition at the 2025 NCMPR (National Council for Marketing and Public Relations) Paragon Awards in Washington D.C., receiving Gold in the Social Media Post/Story (Still) category. The Paragon Awards recognize outstanding achievement in design and communication at two-year community and technical colleges and are the only competition of their kind focused exclusively on marketing and public relations professionals in this sector.

The award-winning piece, 'Caps Off, Renegades,' offered a deeply personal glimpse into the pride, identity, and meaning students carried with them at the 2025 commencement ceremony. With strategic and intentional placement inside of a larger campaign, strong photographic visuals, and authentic, student-centered storytelling, the post garnered 393,713 views and 22,075 interactions.

MPR’s planning, vision, and execution on this campaign resonated with audiences and celebrated the unique journey behind each graduate’s achievement. Congratulations MPR team for being honored for your hard work and ingenuity. Thank you for all you do!