The Marketing and Public Relations Department is the voice of Bakersfield College, promoting its transformative programs and services to potential students across the nation while enabling BC educators to provide students with all of the resources they need. Our department is dedicated to telling BC’s stories with inclusivity, integrity and transparency in any available medium.
The Bakersfield College brand and logo empowers us to share BC’s many unique stories with a singular and uniform voice.
To communicate with a unified vision, please adhere to the standards outlined in the 2018 Brand Usage Guide. The guide covers the use of our branding and identity in a variety of communications and coverage's.
A library of digital resources is also available on our website. You will find the logo available in all formats and pre-approved campus stock photography for your use.
Questions about the logo or any materials? Please do not hesitate to reach out to us.
A campus of the Kern Community College District
For over 100 years, Bakersfield College has been blending academic excellence and social consciousness into the lives of all our students, regardless of their academic program, education path or demographic differences. At the same time, we have evolved into a multifaceted institution, one that serves a wide range of constituencies. Now more than ever, we need to communicate a strong image to our community, future students and those who make decisions about education around the state.
Our traditional graphic identity provides more than just a consistent look. As an aesthetic platform for our institutional identity, the logo articulates who we are in a straightforward, resonant and unmistakable form. Above all, the logo solidifies our reputation and expands our presence in a rapidly changing higher education marketplace. Bakersfield College's logo presents a powerful call to action for all potential students and supporters.
The Bakersfield College logo should appear on all publications, promotional advertising and printed communications created on behalf of the College. The logo can also be applied to documents intended for use on campus by college staff.
The Bakersfield College logo is the only logo that should be used to represent college departments and programs within the guidelines outlined here. The logo may not be used by any individuals, entities or other organizations without the permission of the College. Bakersfield College has all right, title and interest to the Bakersfield College logo and name.
The position of these elements do not change in relation to one another. They must remain consistent.
Please Note: All paid advertising, promotional products, publications and other materials for external marketing must be approved by The Marketing and Public Relations Department at Bakersfield College.
These are available as:
*Request Adobe Illustrator files form the Graphics Team.
|Black and red on white|
|Black on white|
|White on black|
|White with Transparent Background|
The Bakersfield College Athletics Program is rich with history and tradition. Since the origin of the Renegade mascot, the “Knight” has been portrayed in many forms. Although each Knight provides strong symbolism of the era it represented, Bakersfield College has incorporated the use of a modern knight design. This logotype and knight image is universal and should be used to brand all sports. Guidelines for use of this logo are below. For more information regarding Bakersfield College Athletics, visit GoGades.com.