Bakersfield College

Certificate of Achievement
Marketing

The Marketing Program provides students with knowledge, techniques, and perspectives relating to the principles and practice of marketing goods and services in a global economy.
BC's Marketing Program helps students develop a strong understanding of the techniques used in successful business and marketing. That training starts with a strong emphasis on the relationship theory and practice in contemporary market places.

Upon completion of the following courses with at least a “C” grade in each course, a student will be awarded a Marketing Certificate of Achievement.

Total Units: 21

BSAD B20 Introduction to Business 3.0
BSAD B9 Introduction to Marketing 3.0
BSAD B85/B285 Business English
or  
BSAD B65 Basic Principles Organizational Communication (1.0)
BSAD B90 Fundamentals of Retailing 3.0
COMS B5 Introduction to Microcomputer Applications using Microsoft Office 2007 3.0
BSAD B5 Human Relations/People Skills 3.0
BSAD B53a Introduction to Accounting I 3.0
or  
BSAD B1 Financial Accounting (4.0)






The courses and unit values on this page are representative of the typical values and courses required by this program. They are taken from the most current catalog, and therefore may not be accurate for the degree or certificate requirements for some students, depending on your year of catalog rights. Please refer to your appropriate catalog or see a counselor for accurate degree requirements.
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